Changes in the action genre trailers.

Over the years, Action film trailers have changed dramatically from the early day's of the 1960's.
Trailers of today are very special effect heavy, feature fast paced cuts and short witty one liners. They show a brief snippet ( or some of the parts of the best scenes) to the audience to almost 'wet their appetite' and do not reveal much plotline or character development.
Earlier trailers are much different, as they did not have the budget or technology, so they regularly did the exact opposite, by telling a large portion of the story in order to sell it, and also develop the character so the audiece would want to see the film.
Using the James Bond franchise, we can see how trailers have changed, with the same character and very similar storylines.
'From Russia With Love', released in 1963, has long scenes descrbing large parts of the storyline and Bond's character. There is also minimal action, no car chases or explosions. There is also a lack of non diegetic music used during the trailer. This is possibly due to technology limitations.
'Quantam of Solace' ,released 2008, is of stark contrast however. There is a slow build up of tension, with slow pieces of the film, which then lead into non diegetic music and fast paced action scenes, very synominous to today.The fact that the trailer has less focus on the charcter could be due to the fact that James Bond is now a well known character and franchise.the 'Quantum of Solace' trailer lasts for 02:20 and the from 'Russia with Love' lasts for
The trailer for 'The Italian Job', released 1969, also has an emphasise on story telling and character development. It establishes that Michael Caine is in the film at the beginning of the trailer and features a lot of voiceover from him throughout. Unlike the bond trailer it shows a lot of the stunts and shows the, now iconic, scene of the van blowing up. This shows that the film has humour as well as action. Later in the trailer it has the tag line “Classic Cars” and mentions a football match. Both of these are obviously aimed at the stereotypical male audience that action films are often aimed towards. The remake of the film, released in 2003, also features a lot of story information at the start with voiceovers from a narrator and the characters. It also features a comical scene toward the start like the original. However after establishing the initial story the narrator comes in less frequent. The trailer also features far more action and numerous comical lines. Another difference is that the trailer for the 1969 version is 01:35 and the 2003 version is 02:54.

Action trailers today have clearly becom a thrill ride to pull audiences in, featuring longer snippetts, more affects and longer traielrs in general.